On Monday March 23, India’s Tata Motors rolled out the most inexpensive automobile, the Nano, presently available in Mumbai. The base model will sell for around 2,000$ US and the more expensive versions have the bells and whistles available.
The car is just 3.1 metres in length, with a width of 1.5 metres and height of 1.6 metres, the Tata Nano has the smallest exterior footprint for a car in India but is 21% more spacious than the smallest car available today.
It is equipped with one windshield wiper, and a 623cc rear mounted engine that can move the car along to a top speed of 105 kilometers per hour or 65 mph if you prefer, and claims to sit four adults comfortably. The first deliveries of the Nano will begin to take place in early July.
Ratan N. Tata said "The present economic situation makes it somewhat... more attractive to the buying public."
The bare bones Nano comes equipped with a manual transmission, no air conditioning, or electric windows. However the European model will be equipped with air bags and leather trim. Of course this will increase the price of the automobile. This model will be ready for distribution in 2011. For the US version, it is still on the drawing board, as it needs to meet US safety standards.
The Nano will be available in three versions:
Tata Nano Standard (BSII* and BSIII*): The standard version, in three colour options, single-tone seats, and fold-down rear seat;
Tata Nano CX (BSII* and BSIII*): In five colour options, with heating and air-conditioning (HVAC), two-tone seats, parcel shelf, booster-assisted brakes, fold-down rear seat with nap rest;
Tata Nano LX: (BSIII*) With the features of CX plus complete fabric seats, central locking, front power windows, body coloured exteriors in three premium colours, fog lamps, electronic trip meter, cup holder in front console, mobile charger point, and rear spoiler. Many of these features are not available on current entry-level small cars in the country.
Fuel efficiency of these little newcomers is 23.6 km/litre, certified by the Automotive Research Association of India (ARAI) under mandated test conditions. And of course safety is always a key feature in automobile shopping, and this Nano’s safety performance exceeds current regulatory requirements - it passed the roll-over test the offset impact tests, both of which are not regulated in India. It has an all sheet-metal body, reinforced passenger compartment, crumple zones, intrusion-resistant doors, besides mandatory seat belts and complies fully with existing Indian safety standards. Tubeless tires, and by the way the rear ones are wider endowing extra stability and enhance safety.
The warranty however is short lived at 18 months or 24,000 km, whichever is earlier.
Taking a look at Tata Motors, they are no underdog in the automotive industry; it purchased Jaguar and Land Rover last year for 2.3 billion dollars. Founded in 1868 as Tata Sons and established by Jamsetji Tata ; the Tata umbrella of businesses can be associated with information systems and communications, engineering, materials, services, energy, chemicals and consumer products and has a total of 350,000 employees in spread across 80 countries.
Here is a short list of just a few of the Tata products I located:
Tata Tea: The world's largest integrated tea company
TCS: Asia’s largest software exporter
Titan: The world's fifth largest watch manufacturer
Tata Steel: India’s largest private sector steel producer and the world’s 6th
Taj group: Largest 5-star chain of luxury hotels in India
Tata Chemicals: India’s largest, and world’s third largest manufacturer of soda ash
Tata Power: India’s largest private sector power utility
And some other accomplishments of this organization : Tata has pioneered India’s steel industry; Introduced labour welfare benefits long before they were enacted by law (provident fund, gratuity, maternity benefits); Started the first power plant in India; Pioneered civil aviation in India; Brought insurance to India; Started India’s first chain of luxury hotels; Led commercial vehicle production; Led India’s software development efforts; and manufactured India’s first indigenous passenger car, the Indica.
Tata Motors is India's largest automobile company. Through subsidiaries and associate companies, Tata Motors has operations in theUK, South Korea, Thailand and Spain, besides India. And they have an industrial joint venture with Fiat in India.
With over 4 million Tata vehicles on the road in India, Tata Motors is the country’s market leader in commercial vehicles and among the top three in passenger vehicles. It is also the world's fourth largest truck manufacturer and the second largest bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asiaand South America.
The Tata Nano, a small vehicle with lots of potential will make its North American debut in the near future.

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